Press conference on project culture

Oiling the wheels for a life cycle approach to project delivery

Usually it is the so-called hard skills such as professional knowledge and technical competence that attract the most attention in projects. Hardly any importance is attached to the factor of interpersonal cooperation, although it makes an essential contribution to the subsequent success of the project.

This and other topics were discussed at the press briefing of the IG Lebenszyklus Bau [Life Cycle Building Initiative] on 3 March in Vienna. Project culture is a priority issue for the association in 2015. The essential bases for a corresponding project culture are being developed in the working group: “Project Culture – Lubricant for a Life Cycle-Based Project Delivery”, led by Wolfgang Kradischnig of DELTA. In cooperation with the 2014 initiative “Cultural Change in Construction”, practical examples are worked through that illustrate how interpersonal factors have contributed to the success or otherwise of a project. It is expected that the link with the theoretical models that explain these factors will ultimately lead to tools and recommendations for initiating and maintaining a successful project culture.

Business efficiency and a high standard of project culture, are, however, not mutually exclusive. On the contrary: both are possible, but only through the dependency on the other. That is because the prevailing adversarial culture in the construction industry not only leads to constructional and quality defects, but also business inefficiency. That is the credo of the Life Cycle Building Initiative, founded in 2012, with DELTA being one of the founding members. “If we want to be more efficient we need a project culture that is based on the mutual respect of all project partners. As Karl Friedl, spokesperson of Life Cycle Building said at the presentation of the annual programme of the association representing 60 companies: “It pays to deal with each other in a spirit of partnership.” The 2015 working results are expected to provide clients with further tools to create the best possible basic conditions for their projects.